Superbowl Preparations: Insights from 2017
- Mia Amore

- Oct 26, 2025
- 2 min read
Updated: Feb 7
These are just some of the articles that were written about our industry in 2017 in preparation for the Superbowl.
Supporting SW Organizations
If you support SW’s of any form, this is a great organization: Red Umbrella Fund.
The Impact of the Superbowl on Our Industry
The Superbowl is more than just a game. It is a cultural phenomenon that influences various industries. From advertising to hospitality, the event creates a ripple effect. Businesses prepare months in advance to capitalize on the excitement surrounding the game.
Advertising Strategies
Companies invest heavily in advertising during the Superbowl. The commercials aired during this time are often as talked about as the game itself. Brands aim to create memorable ads that resonate with viewers. This year, many brands focused on storytelling and emotional connections.
Hospitality and Events
The hospitality industry sees a significant boost during the Superbowl. Restaurants and bars prepare for large crowds. Special menus and events are common. Many establishments host viewing parties, creating a festive atmosphere. This is a prime opportunity for businesses to engage with their customers.
Community Engagement
Many organizations take this time to engage with the community. They host events that promote inclusivity and support local causes. For example, the Red Umbrella Fund works to support sex workers. Their initiatives highlight the importance of community support during major events.
Conclusion
The Superbowl is a pivotal moment for many industries. It brings opportunities for growth and community engagement. By understanding its impact, businesses can better prepare for future events.
In summary, the Superbowl is not just a sporting event. It is a catalyst for change and engagement across various sectors. As we reflect on past preparations, we can learn valuable lessons for the future.


















