Understanding Pricing at the BunnyRanch and some other Nevada Brothels: Packages, Budgets, and Transparency
- Mia Amore
- Jan 1, 2023
- 5 min read
During my time training and working at the Moonlite BunnyRanch and Sagebrush Ranch in Lyon County Nevada, one of the first things new ladies often hear about it the pricing during training.
This is a picture of an example pricing whiteboard used by another lady who was helping train me. It’s a simple tool, but it reflects something important about how many legal brothels sometimes operate: each lady is an independent contractor and sets her own pricing.
There isn’t one universal menu rate across the house. Every woman structures her business differently depending on experience, services offered, and the type of experience she wants to create for clients.
Why I Don’t Post Fixed Pricing
Some brothels work differently, but personally I have never preferred posting a rigid list of prices.
Instead, I believe in building the right package for each person.
Every guest comes in with:
Different interests
Different comfort levels
Different expectations
Different budgets
Because of that, I’ve always preferred to create a customized experience rather than force everyone into a fixed menu.
Inflation does exist, and costs change over time, but my general philosophy has always been to work within someone’s set budget whenever possible.
I also try not to spend an excessive amount of time discussing pricing before we meet in person. Once we talk and get to know each other a little, it becomes much easier to figure out what kind of experience makes sense.
Deposits at the Ranch
One system I do agree with—and that I’ve mentioned in previous blogs—is the deposit system.
At the ranches where I worked, deposits were typically structured as 10% of the expected budget.
For example:
Deposit
Estimated Party Budget
Deposit: $100 - Booking: $1,000
Deposit: $200 - Booking: $2,000
Deposit: $500 - Booking: $5,000
This simply shows good faith and seriousness about meeting.
How Negotiation Actually Works
When someone arrives at the ranch, the process is usually very relaxed.
We meet and talk.
If we click, we go to my room.
We discuss ideas and expectations.
Despite what people sometimes assume, this is not meant to be a high-pressure negotiation.
In fact, over the years I’ve even made itemized spreadsheets for guests who came in with:
A long list of ideas
A very strict budget
If someone tells me their budget ahead of time, I can often help structure the time and activities so they get the best possible experience within that range.
My goal has never been to push someone toward a specific dollar amount. Instead, I try to help you decide:
What type of package you want
How much time makes sense
Whether certain activities should be prioritized
Why Time Matters
One thing that matters more than people realize is time.
With years of experience, I’ve developed a fairly good understanding of how long different experiences realistically take.
That might sound funny, but it’s true.
Sometimes guests come in with a very long list of things they’d like to do, but the budget doesn’t allow enough time to comfortably fit everything.
That’s actually the situation where I feel the worst—when someone leaves wishing they had been able to do more.
So if I ever suggest that more time might make the experience better, it isn’t because I’m trying to push pricing. It’s usually because I know the experience will feel rushed otherwise.
A Simple Way to Think About It
A good comparison is a theme park.
When you go to a theme park, you probably can’t ride every attraction in a single day. There are different ticket levels and packages depending on what you want to experience.
It’s similar here.
You can:
Choose fewer activities and more time enjoying them
Or try to fit many things into a shorter experience
There’s no wrong choice—it’s simply about what works best for you.
During my final year at the brothels, I simplified this even further by mainly offering three core packages. If someone wanted something outside those packages—either smaller or much larger—I was always open to customizing it.
A Quick Note About How the Money Works
Another thing many people don’t realize is that the entire amount from a party doesn’t go directly to the lady.
In the houses where I worked, the structure was typically:
50% to the brothel
50% to the lady
From the lady’s half, additional costs are often deducted, such as:
Room and board
Licensing fees
County background checks
Limo fees (if used)
Supplies for appointments
Promotional costs
Photo shoots
Business or assistant support
Tips are also split 50-50 in many houses.
After all of that, the lady still pays taxes on her income, just like any other independent contractor.
What the Brothel’s Share Covers
The brothel’s portion of the split typically goes toward operating the house, including:
Staff and security
Website hosting and booking systems
Advertising and marketing
Social media management
Maintaining facilities
Business insurance and licensing
Catering or Kitchen Staff
One of the largest expenses is the brothel license itself, and licenses for all the staff who work for the brothel which is heavily regulated in Nevada counties.
Ladies also must obtain their own licenses and background checks to legally work there, this is deducted from the ladies ledger with the house as well.
Additional operational costs covered by the brothel often include:
Housekeeping and sanitation staff who maintain the rooms and common areas to ensure a clean, safe environment for both guests and the ladies.
Property maintenance and amenities, since many brothels operate on large properties that require regular upkeep, repairs, and the maintenance of shared amenities available to guests and staff.
Security systems and safety measures, which are in place to help protect the ladies, staff, and guests while on the property.
A Comparison to Strip Clubs
For comparison, the structure is different in strip clubs.
New dancers often pay for things like:
Costumes
Shoes
Makeup
Stage fees
House fees
Some clubs track dances through a house system, while others operate differently. Every club has its own structure.
Both industries involve independent contractors managing their own business, but the mechanics behind how money flows are very different.
Final Thoughts
Ultimately, my goal has always been simple:
To create an experience that fits what you want while respecting your budget.
It isn’t about pushing numbers or creating pressure. It’s about finding the right combination of time, activities, and comfort level so both people walk away happy.
In all my years working under this system, I’ve only ever had one complaint about how I handled pricing.
But that’s a story for another day.
Still creating. Still evolving. Still yours,
Mia Amore 🦋
🇮🇹 Su misura — “Tailor-made.”
Example: Un’esperienza su misura. → “A tailor-made experience.”
